SAN CARLOS, Calif., July 14 /PRNewswire-FirstCall/ — DemandTec, Inc. , a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that Tops Markets, LLC, a regional supermarket chain based in Williamsville, NY, is implementing DemandTec Lifecycle Price Optimization(TM) and DemandTec End-to-End Promotion Management(TM) to improve its marketing and merchandising operations. The software services to be deployed during 2008 include Everyday Price Management, Promotion Planning & optimization and Deal Management.
“DemandTec’s applications will allow Tops to be more efficient in managing promotional activity and streamlining our every day pricing,” said Patrick Curran, Tops Market’s senior vice president of sales and merchandising. “Having localized pricing will undoubtedly enhance value for our shoppers and ultimately, increase customer satisfaction.”
Everyday Price Management streamlines the price management process with rules-based pricing, price maintenance and price execution. Promotion Planning & optimization enables retailer to forecast and evaluate multiple promotion scenarios to improve the profitability of each promotion. Deal Management simplifies the trade promotions process through online collaboration.
“We are delighted that Tops has chosen to partner with DemandTec and join a growing network of retailers looking to dramatically increase the effectiveness of the pricing and promotion process,” said Dan Fishback, president and chief executive officer of DemandTec. “We look forward to providing Tops with significant marketing and operational benefits through our solutions.”
About Tops Markets
Tops Markets, LLC, is headquartered in Williamsville, NY and operates 71 full-service supermarkets and five franchise supermarkets. With over 10,000 associates, Tops is the leading full-service grocery retailer in Western New York, Central New York, including Rochester, and Northwestern Pennsylvania. For more information about Tops Markets, visit the company’s Web site at .
About DemandTec
DemandTec enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec’s science-based software platform to model and understand consumer behavior. DemandTec customers include more than 140 leading retail and consumer products manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra Foods, Delhaize America, Dr Pepper Snapple Group, Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, General Mills, Monoprix, Safeway, Sara Lee and Tyson Foods. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online on more than one million trade deals. For more information, please visit .
DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec’s expectations, hopes, plans, intentions or strategies, including statements about the effectiveness of its products and solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec’s documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. DemandTec Lifecycle Price Optimization(TM) and DemandTec End-to-End Promotion Management(TM) are trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.
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