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Superior Customer Service Imperative During Economic Downturn
CHAPEL HILL, N.C., March 28 /PRNewswire/ — With continuing economic woes, applying quality initiatives to customer service areas must show return to gain management buy-in. “Use great service to help establish a premium for product opportunity in a downturn,” explained a benchmarking manager in new product development. “There is a greater need for service when there is a downturn.”At “Using Quality to Improve the Customer Experience,” the 10th annual customer experience conference hosted by Best Practices, LLC’s GLOBAL BENCHMARKING COUNCIL, executives from leading companies shared results from recent quality initiatives to improve the customer experience. Presentations ignited discussion among GLOBAL BENCHMARKING COUNCIL members and guests from 36 companies around hot-button issues such as strategic customer experience tools to increase customer advocacy, improving the company’s Web site to ensure positive customer experiences, creating a distinctive brand to drive financial performance, achieving call center excellence and more.Download a complimentary excerpt of the post-conference report at to view a list of companies in attendance, presenting companies and their topics of interest, and notes from two roundtable discussions on Creating World-Class Customer Experiences: Successes, Failures and Insights from the Front Lines. Topics covered included: — Listening to Customers to Identify Their Unmet Needs & Harvest Insights — Using Customer Insights for Growth & Performance Improvement — Innovations in Managing & Enhancing Customer ExperiencePlease mark your calendar and inform your colleagues about the 10th Annual HR Management Conference, “Leadership Development: Finding, Growing & Retaining Top Talent,” in Sarasota, Fla., June 4-6, 2008. Learn more about this unique learning and networking opportunity at .To discuss the line-up of conferences or to explore research and networking opportunities available to you through the GLOBAL BENCHMARKING COUNCIL service, contact Bridget Watson directly at 919.767.9238 or at .Best Practices, LLC’s GLOBAL BENCHMARKING COUNCIL ( ) is an innovative research, benchmarking and networking service for business executives in pharmaceutical and life sciences, consumer and industrial products manufacturing, financial services and other industries to promote top-line revenue growth, cost reduction and innovative problem-solving. Best Practices, LLC