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DUBAI, June 4 /PRNewswire-FirstCall/ — Polkomtel S.A., the leading Global System for Mobile communications (GSM) service provider in Poland, has selected KIT digital (BULLETIN BOARD: KITD) , a global provider of IPTV enablement technologies and video-centric interactive marketing solutions, to deliver new high-value content to its wireless mobile subscriber base of over 14 million people.
Kamera Content AB, a wholly-owned subsidiary of KIT digital, Inc., has been providing selected mobile video content to Polkomtel S.A. since December 2006. Under the terms of the new agreement, KIT digital will expand its video offering to the Polish cell phone giant’s subscribers to include sports, entertainment and comedy content on a network-wide basis.
“Since the re-launch of our mobile video entertainment and comedy service six months ago, we recognized a large increase in mobile video consumption,” stated Marek Drabik of Polkomtel. “With the growth of high-speed mobile networks in Poland, our subscribers are demanding the best, most interesting video content available and sports is an important part of this. Polkomtel’s commitment to sports is exemplified by its 10-year volleyball sponsorship contract with both Polish national teams and our sponsorship of other national sports leagues. Working with KIT digital gives Polkomtel the ability to provide high-quality content in an easily accessible format delivered in the Polish language.”
As a client of Kamera, Polkomtel had initially rolled out its mobile content offering by providing wireless customers access to WOW!TV, an award-winning entertainment news provider, and Vidiots, an extensive collection of funny home videos. From KIT digital, Polkomtel now has access to a superior suite of mobile video solutions, including the ability to translate video content from English to Polish. In addition, Polkomtel will be able to deliver its customers high quality, professionally produced and edited sports content from a variety of providers, which provide premier sporting event content from around the world.
“KIT digital worked closely with Polkomtel to design a mobile video offering to meet the specific needs of the Polish audience. Together, we created a video offering that combines the best of sports content, along with a time-sensitive translation from English to Polish,” said Henrik Eklund, president and chief executive officer of Kamera.
Together with the world’s leading sports News Video Agency, SNTV, KIT digital produces and offers a wide range of daily sports news for mobile TV. Subscribers to SNTV can connect to over 90% of the world’s leading sports events. As part of Polkomtel’s agreement with KIT digital, the Company will not only have access to the general sports feed, which carries highlights and original sports news coverage of the most important events in the sporting calendar, it will have real-time coverage of the UEFA Euro 2008 and the Summer Olympics.
Kaleil Isaza Tuzman, chairman and chief executive officer of KIT digital, commented, “Having combined capabilities with Kamera, KIT digital is now able to offer clients a complete end-to-end IPTV enablement solution with the ability to translate media content into nine different languages on fixed and mobile devices. This capability is a critical differentiator that sets us apart from our competitors, particularly in markets with burgeoning 3G networks. Polkomtel has established a position as one of the mobile industry’s most innovative wireless providers. With access to one of the industry’s largest video libraries and cutting-edge IPTV technology, KIT digital is supporting Polkomtel’s efforts to build a superior customer experience.”
About KIT digital
KIT digital, Inc. (BULLETIN BOARD: KITD) is a leading, global provider of proprietary video distribution technologies and video-centric interactive marketing solutions. Through its end-to-end platform, KIT digital works closely with consumer brands, content providers and telcos to maximize the value of video content via the Internet and mobile networks. The KIT platform allows clients to publish, manage and distribute digital video content, build online/mobile communities and integrate advertising. The Company offers businesses a full range of video-centric interactive marketing solution and KIT clients can access approximately 100 KIT-syndicated channels and 40,000 KIT-syndicated videos. KIT digital clients include News Corp., Verizon, IMG, China Mobile, Telefonica, Vodafone, K-Mart, Coles, NASDAQ, Hummer and RCS. KIT digital has principal offices in Dubai, Melbourne (Australia), Stockholm, New York, and London. For additional information, please visit .
About Polkomtel S.A.
Founded in 1996, Polkomtel S.A. is Poland’s second largest and most successful mobile operator with more than 14 million subscribers. Vodafone and TeleDenmark have minority shareholdings totaling 39 percent while six Polish companies hold a total of 61 percent. The company currently provides GSM and UMTS (3G) services.
Certain statements in this document constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of KIT digital, Inc (”the Company”), or industry results, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company’s future operating results are dependent upon many factors, including but not limited to the Company’s ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its plan of operations when needed; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company’s control; and (iv) other risk factors discussed in the Company’s periodic filings with the Securities and Exchange Commission, which are available for review at .
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