Posted by : admin in (Fashion)
New Reebok Global Website Puts Customers in Control
BOSTON, Massachusetts, June 12 /PRNewswire/ —
- New Reebok.com Website Allows the Brand to Spend More Time With
Consumers Whilst Driving Brand and Commerce
Global sports brand Reebok (http://www.reebok.com) announces that its new
global state of the art website is meeting early performance targets just one
month after launch. The site, soft launched in April 2008 in the UK and
France after nine months in development, puts visitors firmly in control
whilst driving online sales and brand engagement.
Reebok.com users are encouraged to register for the website and create
their own profile. Through My Preferences, users can rank how interested they
are in a range of sports from 0 to 10 including football, running and yoga.
Additionally, they can set their favourite colours which will in turn show
products in these colours by default wherever possible.
Reebok’s head of global brand marketing, Richard Prenderville explains,
“A major goal of re-building the Reebok.com website was to provide our
customers with an improved and personalised experience each time they visit.
If they so choose, the site has been built to learn about the them as they
navigate the website from their computer or mobile phone which allows us to
present a tailored experience.”
The e-commerce functionality, previously managed by a third party, has
been brought in-house for the first time. This allows for cross-merchandising
of products and up-selling consumers into outfits based on the collection,
product type and the customers own personal tastes and shopping behaviour.
Since the launch one month ago, Reebok have seen an increase of over 10 per
cent on the previous average order value.
Catherine Thomason, Reebok’s head of digital commerce explains, “We have
seen a significant increase and are finding that more people are buying
multiple items - the key drivers for which are three-fold. The merchandising
is managed entirely in-house, which means we are able to display the entire
breadth of our product range, the “you may also like” (or cross sell / up
sell) option introduces new and complementary products and we have a cleaner,
simpler check-out process specifically designed with our current consumer in
mind.”
“We wanted to make the online shopping experience as fun and painless as
it is in a bricks-and-mortar store and we have ensured the Reebok.com store
is as akin to shopping in a real store as possible. The experience is managed
by allowing shoppers to have a visual cart alongside them at all times, a one
page check-out experience and product interactivity - both through the site
and with their mobile phone,” concludes Thomason.
The new Reebok.com website (http://www.reebok.com) is unique in the
athletic footwear and apparel industry, in that it delivers an intuitive
consumer journey between brand and product whilst driving sales both off and
online. At every touch point on the Reebok.com website, consumers will have
the opportunity to view more information about a particular product, add it
to their shopping cart, locate it in a retail store or send to their mobile
phone- which in turn also begins to build a customised WAP site for their
mobile phone.
In the latter half of 2008, the Reebok website will allow for consumer
engagement through product ratings and reviews; presenting more interesting
ways of creating a two-way dialogue between Reebok and its consumers.
—-Notes to editors—-
More information on the new Reebok.com website is available in a video
produced by Reebok at http://snipr.com/reebok-video-1
Photographs of the Reebok team, images of Reebok.com are available upon
request.
The media spokesperson for Reebok for this release is Richard
Prenderville, head of global brand marketing.
About Reebok
http://www.reebok.com
Reebok International Ltd., headquartered in Canton, Massachusetts, is a
leading worldwide designer, marketer and distributor of sports, fitness and
casual footwear, apparel and equipment. A subsidiary of the adidas Group, the
company operates under the multiple divisions of the Reebok brand, Reebok-CCM
Hockey and the sports Licensed Division. For more information, visit Reebok
at http://www.reebok.com.
—-Contact—-
Elemental Communications
Tim Gibbon, Director
(http://www.elementalcomms.co.uk/media_centre/profiles/current/6/ElementalCommunications/#profileData15)
Mobile: 44(0)7930-375-663
Rachel Hawkes Account Director
(http://www.elementalcomms.co.uk/media_centre/profiles/current/6/ElementalCommunications/#profileData15)
Mobile: 44(0)776-665-1244
Email: mediacentre@elementalcomms.co.uk
Website: http://www.elementalcomms.co.uk
Telephone: 44(0)870-745-9292
Reebok International