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NEW YORK April 15 PRNewswire - LEVIEV the worlds most exclusive diamond jewelry brand named afterdiamantaire extraordinaire Lev Leviev announces the opening of two newLEVIEV stores in Dubai in 2008 One LEVIEV store will be a flagship boutique located in the mostprestigious section of the BURJ DUBAI Mall billed as the worlds biggestmall under the worlds tallest building the BURJ DUBAI Tower culminatingat approximately 2000 feet Construction of the store will begin in the4th quarter of 2008 when the mall is ready for tenants and inauguratedwhen the mall opens to the public The LEVIEV Dubai flagship will be afull-fledged LEVIEV store complete with elegant design elements that are aconstant throughout all LEVIEV boutiques a private salon and severalthousand carats of extraordinary diamonds The other will be a LEVIEV mini-boutique in the lobby of the new andexclusive ATLANTIS Hotel resort on the world-famous Jumeirah Palm Islandcurrently scheduled to open in September 2008 The LEVIEV boutique will beonly 300 sq ft but will have key attributes of the LEVIEV stores inLondon New York and Moscow and offer an extraordinary selection of diamondsgeared to the international clientele visiting the ATLANTIS resort The two stores come in addition to the LEVIEV shop-in-shop located atLEVANT Jewelers in the lobby of the prestigious Al-Qasr Hotel on MadinatJumeirah which opened on March 18th of 2008 For all its retail business inDubai LEVIEV has partnered with LEVANT Jewelers the dynamic local companyheaded by Chairman Arif Bin Khadra specializing in luxury retailLEVANT with its leadership under Arif Bin Khadra has demonstrated fromour very first exhibition several months ago that they were the savviestretailers in Dubai with a devoted following of local and internationaluber-luxury clientele says Thierry Chaunu President Chief OperatingOfficer of LEVIEV Dubai is a very exciting international destination andafter our openings in London New York and Moscow illustrates the appealthat the LEVIEV brand has with the most exclusive diamond connoisseurs in theworld Lev Leviev Chairman of LEVIEV notes that It is the next step for theevolution of our brand as Dubai is another epicenter of what we arewitnessing in the world today the demand for exceptional diamonds truemasterpieces of nature by the highest achievers and connoisseurs who travelthe planet In addition to the worlds finest one-of-a-kind diamond necklacesearrings rings brooches bracelets cufflinks and very special tiaras andrare colored stones the new shops will all offer clients in Dubai theopportunity to buy LEVIEVs newly launched collection of mens and womenswatches mens jewelry as well as a variety of precious colored gems pearlsand gold platinum pieces About LEVIEV LEVIEV the worlds most exclusive diamond jewelry brand controls someof the largest private mines in the world and is also the largest privatelyheld polisher and cutter of diamonds LEVIEV has exclusive access to some ofthe worlds most unique stones and offers the industrys most extraordinaryassortment of large rare and colored diamonds In addition to developing itsbusiness empire including flagships stores in New York London and MoscowLEVIEV is extremely active in supporting numerous charitable initiativesaround the world including the Carousel of Hope Ball and the ChildrensDiabetes FoundationLEVIEV