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Studies Confirm Balloon Sinuplasty(TM) Helps Chronic Sinusitis Patients

MENLO PARK, Calif., April 14 /PRNewswire/ — Two independent studies published this week in American Journal of Rhinology and Annals of Otology, Rhinology, & Laryngology confirm Balloon Sinuplasty(TM) technology safely opens narrow sinuses, is economical and highly satisfactory to chronic sinusitis patients. The peer-reviewed studies analyzed outcomes of more than 1,100 individuals treated with this minimally-invasive balloon technology from Acclarent, a leading developer of innovative medical technologies for ear, nose and throat surgeons.Chronic sinusitis is an inflammation of the nasal sinuses afflicting an estimated 37 million Americans annually. Symptoms include facial pain or pressure, nasal discharge, difficulty breathing through the nose, and fatigue. Although antibiotics and topical steroids can help many people, approximately 500,000 U.S. patients undergo surgery each year to alleviate the symptoms of chronic sinusitis.Balloon Sinuplasty(TM) technology is similar in concept to catheters used in the heart for balloon angioplasty. The specially designed devices are threaded into the sinus passageways and gently inflated, widening the passages to promote drainage and resolution of chronic sinusitis symptoms. The technology can be used alone or with standard surgical instrumentation.Recovery times vary but patients typically return to normal activities within 24 hours of treatment. Since 2005, more than 2,500 sinus surgeons have been trained on this technology and treated more than 25,000 patients.Studies Confirm Balloon Sinuplasty(TM) BenefitsPatients who underwent sinus surgery using Balloon Sinuplasty(TM) technology were more satisfied, felt better post-operatively and experienced less pain, according to data published in the current issue of American Journal of Rhinology. The 70 patient study also showed the total cost of these procedures was similar or lower for patients when compared with traditional surgical instrumentation.”Our aim is to provide long lasting relief for our chronic sinusitis patients in a way that is more satisfying and less painful to recover from than the traditional surgical technique. Now we have a proven solution that allows us to provide this level of care with out additional cost in selected patients. This technique can be performed under local anesthesia and minimizes risk to the patients,” said lead author and surgeon Michael Friedman, M.D., of The Advanced Center for Specialty Care in Chicago.Separate data in the April 2008 issue of Annals of Otology, Rhinology, & Laryngology also concluded Balloon Sinuplasty(TM) instrumentation is safe and effective. More than 95 percent of the study’s 1,036 patients enjoyed sinus symptom improvement over an average follow-up of 40 weeks and no adverse events were attributable to Balloon Sinuplasty(TM).On behalf of the 34 surgeons who took part in the Annals study, Dr. Howard Levine, director of the Cleveland Nasal, Sinus and Sleep Center said, “The results from this study reinforce the outstanding safety record of Balloon Sinuplasty(TM) technology, and underscore its effectiveness in alleviating chronic sinusitis symptoms. Results were universally excellent across a large population of patients and dozens of different practices.”Bill Facteau, President and CEO of Acclarent, Inc., said, “These data further confirm the safety, efficacy, and high patient satisfaction that have previously been published in other studies on Balloon Sinuplasty(TM). The multiple investigators of these papers have also demonstrated the cost effectiveness and reported on the economic advantages to the healthcare system when using this established tool in sinus surgery.”About AcclarentAcclarent, Inc. is a privately held medical device company in Menlo Park, CA that was established in June of 2004. Its singular focus is improving patient care in all areas of otolaryngology by developing and producing medical devices solely for Ear, Nose and Throat (ENT) specialists and their patients. Acclarent is demonstrating this by investing in innovative technologies, clinical studies, and physician training. The company received FDA clearance to market Balloon Sinuplasty(TM) technology in early 2005. For more information, visit . Acclarent, Inc.

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Rural/Metro Awarded $2.4 Million Renewal to Continue as Exclusive 911 Ambulance Service in Jefferson County, GA

SCOTTSDALE, Ariz., April 7, 2008 /PRNewswire-FirstCall/ — Rural/Metro Corporation announced today that is has been awarded a multi-year renewal contract to continue providing exclusive 911 ambulance services in Jefferson County, Georgia.The initial two-year renewal term begins May 1, 2008, followed by two one-year extension periods, for a total possible length of four years. The Company estimates the contract will generate approximately $1.2 million in net revenue annually, which includes a $0.4 million annual subsidy provided by the county to help offset costs related to uncompensated care.Jack Brucker, President and Chief Executive Officer, said, “We are proud to continue as the exclusive 911 ambulance service in Jefferson County and look forward to building on our reputation throughout the region as the quality provider of pre-hospital care.”Bryan Gibson, Group President, added, “Rural/Metro has a strong presence in central Georgia that is supported by an exceptional team of operational managers and EMS professionals. Our employees take a great deal of pride in serving their community, and we are pleased to be recognized by Jefferson County leaders as their trusted 911 ambulance service now and in the future.”Rural/Metro and its acquired predecessor company have provided exclusive 911 ambulance services in Jefferson County since 1990. The Company also provides non-emergency medical transportation services to local and regional hospitals and other healthcare facilities throughout the area.About Rural/MetroRural/Metro Corporation provides emergency and non-emergency ambulance services and private fire protection services in 23 states and approximately 400 communities throughout the United States. For more information, visit the company’s web site at .SAFE HARBOR PROVISIONS FOR FORWARD-LOOKING STATEMENTSThis press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include, among others, the company’s ability to collect its accounts receivable, secure new contracts, retain existing contracts, and improve earnings and operating margins. Although Rural/Metro believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct.Reference is made to a more complete discussion of forward-looking statements and applicable risks that may cause actual results to differ materially from those contemplated by such forward-looking statements (”Cautionary Statements”) that include, among others, those identified under the captions “Forward-Looking Statements” and “Risk Factors” in the Company’s annual report on Form 10-K for the fiscal year ended June 30, 2007, which is available free of charge on the website of the Securities and Exchange Commission (the “SEC”) at or on the Company’s website at . All subsequent written and oral forward-looking statements (or statements that may be attributed to the Company) are expressly qualified by the Cautionary Statements. The Company’s forward-looking statements are based on information available today, and it undertakes no obligation to update these statements, whether as a result of new information, future events or otherwise, except as required by the securities laws. (RURL/G) CONTACT: Liz Merritt, Rural/Metro Corporation (investors) (480) 606-3337 Jeff Stanlis, Hayden Communications (media) (602) 476-1821Rural/Metro Corporation

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Ten Things You Can Do to Reduce Your Cancer Risk

SEATTLE, April 4, 2008 /PRNewswire-USNewswire/ — Most people assume that cancer is genetic and cannot be avoided. However, according to the American Cancer Society, healthy behaviors could prevent approximately half of cancer deaths. Below is a list of 10 lifestyle changes, all based on the latest research, which people can make to improve their odds of preventing cancer or catching it at its earliest, most curable stages.– Don’t smoke or use any other tobacco products. Tobacco increases the risk for many cancers including those of the lung, bronchus, head and neck, colon, and bladder. If you smoke, stop. If you don’t smoke, don’t start. If you’ve tried to quit before, don’t give up — eventually something will work. Don’t be afraid to ask for help from your physician, your family and friends, your employer, and even your insurance company. There are so many benefits to reducing smoking that many companies and insurance companies provide free help for quitting smoking.– Get screened for cancer regularly. Several tests can find cancer at a very early stage, sometimes even before a growth has turned cancerous. Finding cancer early can greatly increase your chance for a cure and reduce your risk of dying from the disease. Currently available cancer screening includes:* Colon: Starting at age 50, all people should have a colonoscopy (or even younger if at high risk). The frequency of colon screening depends on risk. A colonoscopy every 10 years is the norm for those with no personal or family history of colon cancer or high-risk polyps. Those at high risk may need more frequent testing. Acceptable alternatives for people who are not at high risk for colon cancer include flexible sigmoidoscopy, CT scanning and a test to check for hidden blood in the stool.* Breast: Starting at age 40, all women should get an annual mammogram (or even younger if at high risk) and a breast exam performed by a clinician. Some women may be eligible for a breast MRI and ultrasound as recommended by their physician.* Prostate: Starting at age 50 (or younger if at high risk), all men should have an annual physical exam (including a digital-rectal exam) and a blood test to check for blood levels of prostate-specific antigen, or PSA, which when elevated can be an indication of prostate cancer.* Cervix: Cervical-cancer screening (cervical sampling for Pap smear and human papillomavirus testing) should start as soon as a woman is sexually active and should continue throughout life with frequency depending on the woman’s risk and age.* Skin: All adults should have a yearly skin exam by their primary care doctor. Those at high risk should have annual skin-cancer screening performed by a dermatologist. Persons at high risk for melanoma or other skin cancer should examine their own skin monthly.– Keep your alcohol consumption low. This means no more than two drinks per day for men and one drink per day for women. Alcohol use increases risk for several cancers including those of the breast, esophagus, colon, pancreas, and head and neck. Keeping your alcohol intake to the minimum daily level doesn’t mean that you can “save up” all your drinks for a week and binge on Friday night with your weekly “allotment.” This type of binge drinking is dangerous because it reduces your ability to make rational decisions, and it increases your risk of injury and of acute heart failure.– Protect your skin from the sun. Use sunscreen every time you go outdoors (preferably one with an SPF of 30 or higher that protects against both UVA and UVB rays). Keep covered with a broad hat and sunglasses, keep the amount of exposed skin to a minimum and limit time in the sun when it is the strongest (usually 10 a.m. to 4 p.m.) Remember that sun rays penetrate car and other windows, so you should use sunscreen any time you’ll be getting sun exposure through a window. Never use a tanning bed, as they are as dangerous as sun exposure. If you want a tan without going outdoors, use a self-tanner, as such products do not cause skin cancer or other skin damage.– Keep a physically active lifestyle. Research suggests that exercising three to four hours per week at moderate or vigorous levels reduces the risk of several cancers by 30 percent to 50 percent. Many studies have shown that regular exercise lowers risk for breast and colon cancers, and studies now suggest that risks for endometrial and lung cancer may also be lower in people who exercise regularly. You don’t need to be an athlete to get the benefit of exercise. Activities like brisk walking, biking, dancing, or any exercise that raises your heart rate and makes you sweat will be beneficial.– Keep your weight in the normal range for your height. That means keeping to a body mass index (BMI) of 25 or less. (You can calculate you BMI with online calculators). People who are overweight or obese have increased risk of developing several cancers including those of the colon, breast, pancreas, liver, kidney and endometrium, and perhaps leukemia and lymphoma. There is also evidence that men who are obese are more likely to develop a deadly form of prostate cancer if they develop the disease. Keep your weight steady; don’t gain pounds over time. Try to stay within 5 to 10 pounds of what you weighed at age 18. The best way to avoid weight gain and avoid overweight or obesity is to eat a diet high in vegetables and fresh fruit and low in high-calorie foods like sugared drinks, refined carbohydrates and fatty foods.– Avoid taking menopausal hormone therapy. Menopausal hormone-replacement therapy increases risk for breast, endometrial and, possibly, ovarian cancer. If you have menopausal symptoms, try to handle them without hormone therapy including estrogens, progesterone, and testosterone. If you need to take hormones, limit your use to less than five years.– Consider taking medications for reducing cancer risk. There are several medications that have been tested and found effective for reducing risk for cancer. Anyone considering using such medications should talk with their doctor about the pros and cons of these medications given their risk for the disease. These include:* Breast: Tamoxifen and raloxifene both reduce the chance of developing breast cancer by half in women at increased risk for the disease. Women at increased risk include those over age 60, and women who have certain family histories of breast cancer or who have had certain types of benign breast disease.* Prostate: Finasteride has been shown to reduce the risk of developing prostate cancer by 25 percent. However, it increases risk for some types of advanced prostate cancer.– Avoid exposures to cancer-causing substances. Radiation exposures and some chemicals are known to cause cancer. Make sure that any physician who orders an X-ray for you, especially high-dose ones like CT scans, knows how many previous X-rays you have had. If it is not an emergency medical situation, ask whether there is an alternative examination that would work for you, such as ultrasound or MRI, which do not have radiation. Limiting X-ray exposure is especially important for children and teens. If you work in an industry or occupation where you are exposed to radiation or chemicals, be very careful to follow the regulations of your company and the U.S. Occupational Safety and Health Administration.– Eat a cancer-risk-reducing diet. The role of diet in cancer is far from established, but research suggests that a plant-based diet is associated with reduced risks for several cancers, especially for colon cancer. Some general dietary guidelines for reducing cancer risk are:* Keep your intake of red meat to a minimum. This means no more than 4 ounces of red meat per day on average. Four ounces of red meat is about as big as a deck of cards.* Avoid processed meats such as sausages and bologna. The chemicals used to process such meats have been found to cause several kinds of cancer.* Eat a variety of non-starchy vegetables and fruits every day. The National Cancer Institute recommends eating at least five servings of vegetables and fruit per day, but most experts on cancer and diet recommend at least double that amount. Experts further recommend that you eat a variety of brightly colored vegetables and fruits, as these contain the highest concentrations of vitamins. You can increase your intake of vegetables by putting them into your breakfast omelet, by snacking on carrots, and by mixing them into casseroles for dinner.* Minimize your intake of high-calorie foods such as sugared drinks, juices, desserts and candies, refined breads and bagels, and chips. By lowering intake of these high-calorie foods and increasing your intake of non-starchy vegetables, you will be better able to keep your weight to a normal level and avoid gaining weight.* Eat foods with high calcium and vitamin D levels such as fortified low- or nonfat milk and yogurt. If you don’t get enough through your diet, you may want to take calcium and vitamin D supplements. Check with your doctor, who may want to check your blood level of vitamin D, because many Americans have been found to have a deficiency in this vitamin.This news release was issued on behalf of Newswise(TM). For more information, visit . Fred Hutchinson Cancer Research Center

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Oral and Maxillofacial Surgeons Raise Awareness About the Importance of Facial Protection

ROSEMONT, Ill., April 3, 2008 /PRNewswire-USNewswire/ — Facial trauma is a too frequent occurrence in sports activities from cycling to volleyball, and Congresswoman Carolyn McCarthy (D-N.Y.) hopes to raise awareness of this issue by introducing on March 31, a congressional resolution (H. Res. 1062) to designate April 2008 as National Facial Protection Month.(Logo: )An estimated 5 million teeth are knocked out each year during sports activities and athletes participating in contact sports have a 10ACIORFIPROCENTE chance of sustaining a significant oral-facial injury each session and are 60 times more likely to sustain damage to the teeth when not wearing a protective mouth guard. Approximately, one-third of all dental injuries and approximately 19ACIORFIPROCENTE of all head and face injuries are sports-related.H. Res. 1062 asks the House to declare it critical to raise public awareness about the importance of using proper dental and facial protection during sporting activities and the need to conduct additional research to study the effectiveness of intervention programs that encourage use of helmets, facemasks, and mouth guards. The resolution also calls on sports healthcare professionals, parents and coaches to educate athletes about the importance of protective equipment and to encourage the use of all protective devices to ensure the athlete’s safety. It further recommends using protective equipment that meets the standards of the National Operating Committee on Standards for Athletic Equipment (NOCSAE) and is clearly identified as being in compliance.AAOMS members worked with Congresswoman McCarthy on the introduction of this important resolution and will seek support for it during their April 16th Day on the Hill in Washington, DC.Saving Faces, Changing Lives — The American Association of Oral and Maxillofacial Surgeons (AAOMS), the professional organization representing more than 8,500 oral and maxillofacial surgeons in the United States, supports its fellows’ and members’ ability to practice their specialty through education, research and advocacy. AAOMS fellows and members comply with rigorous continuing education requirements and submit to periodic office examinations, ensuring the public that all office procedures and personnel meet stringent national standards. American Association of Oral & Maxillofacial Surgeons

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Friendly’s Dishes Out $616,000 for Easter Seals

CHICAGO, April 4, 2008 /PRNewswire/ — Friendly Ice Cream Corporation today announced results of its 27th annual ‘Cones for Kids’ Valentine’s Day fundraiser to benefit Easter Seals. Since the conclusion of last year’s campaign, Friendly’s Restaurants have raised just over $616,000 to help children and adults with disabilities in 16 states. Most of those dollars were raised during the chain-wide ‘Cones for Kids’ program, while a few communities held additional fundraisers to top off the amount. This year’s success brings Friendly’s overall total raised for Easter Seals to more than $25.2 million since 1981.”‘Cones for Kids’ is a 27-year tradition that makes a real-life difference,” said George Condos, chief executive officer and president of Friendly Ice Cream Corporation. “We are proud of our corporate responsibility to give back to the communities we serve. Our partnership with Easter Seals allows us to do just that, through the funding of localized disability services for people of all ages.”Each year, the money raised through ‘Cones for Kids’ helps Easter Seals provide such comprehensive programs and services as medical rehabilitation, assistive technology, inclusive child care, adult day centers, and even camping and recreation for children and adults living with autism and other disabilities.”After all these years, I continue to be amazed by Friendly’s commitment to Easter Seals and enthusiasm for children and adults with disabilities,” said James E. Williams, Jr., president and chief executive officer, Easter Seals. “One in five people throughout the country have some type of disability. Friendly’s ‘Cones for Kids’ campaign gives a gift of independence to many of the real children and adults that make up that statistic.”Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 505 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 72-year operating history, Friendly’s enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. Additional information on Friendly Ice Cream Corporation can be found at .Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical and mental disabilities, and other special needs. For more than 85 years, we have been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities can live, learn, work and play in their communities. Support children and adults with disabilities at . Easter Seals

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Hit One Out of the Park for the PA Breast Cancer Coalition

EPHRATA, Pa., March 28 /PRNewswire-USNewswire/ — It’s time to dust off that old baseball mitt and head out to the ballpark! The Pennsylvania Breast Cancer Coalition (PBCC) and the Pennsylvania Association of Community Bankers have joined together to bring a Homerun Derby event to each of the 11 Minor League Baseball Stadiums across the state. These events, all taking place throughout the month of July 2008, will not only raise funds for the PBCC but will raise awareness in communities throughout the state.Events will be held from 8 a.m. to 2 p.m. in each of the following stadiums throughout Pennsylvania: July 1 - York Revolution July 2 - State College Spikes July 8 - Reading Phillies July 10 - Washington Wildthings July 11 - Erie Seawolves July 14 - Williamsport Crosscutters July 15 - Harrisburg Senators July 18 - Allentown Iron Pigs July 20 - Altoona Curve July 22 - Scranton Yankees July 26 - Lancaster BarnstormersTeams of four may participate by making a donation of $1,000 to the PBCC. Each team receives hats, jerseys, commemorative baseballs, and a souvenir team photo. Prizes are awarded for most homeruns per team, most team and individual points, overall winners, and more. Team winners will be recognized before the game in the stadium that evening with possible “first pitch” opportunities!Opportunities to participate, volunteer, sponsor, and attend all 11 games are still available. For more details, or to sign-up please visit the Homerun Derby website at or contact PBCC Executive Director, Heather Hibshman, at 1-800-377-8828 x102 or .The PA Breast Cancer Coalition represents, supports and serves breast cancer survivors and their families in Pennsylvania through educational programming, legislative advocacy and unique outreach initiatives. The PBCC is a statewide non-profit organization dedicated to finding a cure now…so our daughters won’t have to(C). For more information, visit . Pennsylvania Breast Cancer Coalition

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HealthMEDX Partners With Silverchair Learning Systems

CHARLOTTESVILLE, Va., March 24 /PRNewswire/ — HealthMEDX, Inc. (HMX), the leading provider of Web-based information system solutions for the extended care market, has partnered with Silverchair Learning Systems to offer Silverchair’s powerful eLearning solutions to its customers.Silverchair’s Learning Management System is a highly effective, efficient, and affordable turn-key learning program that delivers, tracks, and reports on educational programs for senior care organizations. The program provides a complete curriculum of in-service and regulatory courses required by CMS (Centers for Medicare & Medicaid Services) and OSHA (Occupational Safety and Health Administration), as well as important resident care topics that specifically address the needs of long-term care providers and their employees. The system can also be customized for an organization to include material specific to its facility/facilities.”HealthMEDX consistently seeks partnerships that will benefit our customers and complement our services,” says Charlie Daniels, President of HealthMEDX, Inc. “We’re very excited to work with Silverchair Learning and the value this partnership brings to the industry.”"Silverchair is excited to partner with HealthMEDX,” says Mike Mutka, Executive Vice President of Sales and Marketing for Silverchair Learning Systems. “They share our vision of improving senior care through innovative, effective use of technology. This partnership will allow senior care organizations to positively affect the lives of their residents in new and ground-breaking ways.”About HealthMEDX, Inc.HealthMEDX, Inc. (HMX), a privately owned company based in southwest Missouri, is the industry leader of integrated software solutions for the extended care market. HMX’s CareMEDX product suite is the only Web-based solution that addresses the needs of long-term care, home care and rehab. The depth of services positions HMX as a leading innovator in the health information technology community. CareMEDX product offerings are unsurpassed, featuring the clinical electronic medical record (EMR), census management, financial, analytics, dashboard, workflow and portal. At HMX we value our relationships with our customers, employees and partners. We are committed to deliver lasting value to help improve quality of care, maximize productivity, support business growth, and manage risk.To learn more about CareMEDX benefits, call 877-875-1200 or visit .About Silverchair Learning SystemsSilverchair Learning Systems works with senior care leaders who want to improve the training process in their organizations. Silverchair offers a user-friendly online training solution that improves compliance and eliminates record keeping headaches, while saving time and money. We make online training successful with easy set-up, ease of use, simple tracking, and educationally-rich yet fun courses. Using this system provides peace of mind and confidence. Contact: Mike Mutka Executive Vice-President of Sales and Marketing Silverchair Learning Systems (866) 805-7575, x. 1813Silverchair Learning Systems