Posted by : admin in (Fashion)

New Reebok Global Website Puts Customers in Control

BOSTON, Massachusetts, June 12 /PRNewswire/ —

- New Reebok.com Website Allows the Brand to Spend More Time With
Consumers Whilst Driving Brand and Commerce

Global sports brand Reebok (http://www.reebok.com) announces that its new
global state of the art website is meeting early performance targets just one
month after launch. The site, soft launched in April 2008 in the UK and
France after nine months in development, puts visitors firmly in control
whilst driving online sales and brand engagement.

Reebok.com users are encouraged to register for the website and create
their own profile. Through My Preferences, users can rank how interested they
are in a range of sports from 0 to 10 including football, running and yoga.
Additionally, they can set their favourite colours which will in turn show
products in these colours by default wherever possible.

Reebok’s head of global brand marketing, Richard Prenderville explains,
“A major goal of re-building the Reebok.com website was to provide our
customers with an improved and personalised experience each time they visit.
If they so choose, the site has been built to learn about the them as they
navigate the website from their computer or mobile phone which allows us to
present a tailored experience.”
The e-commerce functionality, previously managed by a third party, has
been brought in-house for the first time. This allows for cross-merchandising
of products and up-selling consumers into outfits based on the collection,
product type and the customers own personal tastes and shopping behaviour.
Since the launch one month ago, Reebok have seen an increase of over 10 per
cent on the previous average order value.

Catherine Thomason, Reebok’s head of digital commerce explains, “We have
seen a significant increase and are finding that more people are buying
multiple items - the key drivers for which are three-fold. The merchandising
is managed entirely in-house, which means we are able to display the entire
breadth of our product range, the “you may also like” (or cross sell / up
sell) option introduces new and complementary products and we have a cleaner,
simpler check-out process specifically designed with our current consumer in
mind.”
“We wanted to make the online shopping experience as fun and painless as
it is in a bricks-and-mortar store and we have ensured the Reebok.com store
is as akin to shopping in a real store as possible. The experience is managed
by allowing shoppers to have a visual cart alongside them at all times, a one
page check-out experience and product interactivity - both through the site
and with their mobile phone,” concludes Thomason.

The new Reebok.com website (http://www.reebok.com) is unique in the
athletic footwear and apparel industry, in that it delivers an intuitive
consumer journey between brand and product whilst driving sales both off and
online. At every touch point on the Reebok.com website, consumers will have
the opportunity to view more information about a particular product, add it
to their shopping cart, locate it in a retail store or send to their mobile
phone- which in turn also begins to build a customised WAP site for their
mobile phone.

In the latter half of 2008, the Reebok website will allow for consumer
engagement through product ratings and reviews; presenting more interesting
ways of creating a two-way dialogue between Reebok and its consumers.

—-Notes to editors—-

More information on the new Reebok.com website is available in a video
produced by Reebok at http://snipr.com/reebok-video-1

Photographs of the Reebok team, images of Reebok.com are available upon
request.

The media spokesperson for Reebok for this release is Richard
Prenderville, head of global brand marketing.

About Reebok

http://www.reebok.com

Reebok International Ltd., headquartered in Canton, Massachusetts, is a
leading worldwide designer, marketer and distributor of sports, fitness and
casual footwear, apparel and equipment. A subsidiary of the adidas Group, the
company operates under the multiple divisions of the Reebok brand, Reebok-CCM
Hockey and the sports Licensed Division. For more information, visit Reebok
at http://www.reebok.com.

—-Contact—-
Elemental Communications
Tim Gibbon, Director
(http://www.elementalcomms.co.uk/media_centre/profiles/current/6/ElementalCommunications/#profileData15)
Mobile: 44(0)7930-375-663

Rachel Hawkes Account Director
(http://www.elementalcomms.co.uk/media_centre/profiles/current/6/ElementalCommunications/#profileData15)
Mobile: 44(0)776-665-1244
Email: mediacentre@elementalcomms.co.uk
Website: http://www.elementalcomms.co.uk
Telephone: 44(0)870-745-9292

Reebok International

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MGMT Announced to Perform at 2nd Annual Billabong Design For Humanity Event

IRVINE, Calif., May 19 /PRNewswire/ — Billabong USA has announced that electro-pop superstars MGMT will perform live at the 2nd Annual Design For Humanity event taking place June 4, 2008 at Hollywood hotspot Avalon/Spider Club. Design for Humanity, Billabong’s charitable division, will benefit The Surfrider Foundation, an organization which strives to preserve our World’s oceans and beaches. 100% of ticket sale proceeds will go the The Surfrider Foundation.
Billabong’s 2nd Annual Design for Humanity event promises to be an unforgettable night of art, fashion and music, including a spectacular runway fashion show featuring one-of-a-kind celebrity designs, a photography and art exhibit and auction, a special live performance by MGMT, sounds by DJ Steve Aoki, and much more.
“This event is a labor of love for our Brand,” says Candy Harris, Women’s Brand Director at Billabong. “It’s an opportunity for us to celebrate fashion, music and art all the while giving back to an organization that preserves our way of life.”
“This is an incredible melding of music, art, fashion and social responsibility,” says Surfrider Foundation CEO, Jim Moriarty. “We are honored to be named as beneficiaries for this year’s Billabong Design for Humanity event.”
Design for Humanity will feature a full-scale runway show, where Billabong fashion and swimsuit pieces will be showcased on the catwalk, with one-of-a-kind collaborations from celebrities like Amber Valetta and Joy Bryant and designer Charlotte Ronson. Pieces from this rare collection will be auctioned off on eBay, with all proceeds going directly to the charity.
Billabong’s collaborations with LA industry icons Lisa Kline and Jenny Han, who have created signature limited edition swimsuits for Cruise 2009, will be also be featured in the show. These pieces will be available at retailers nationwide. In addition to the celebrity and designer collections, exclusive t-shirts for Urban Outfitters designed by cultural icon Cory Kennedy will be available with proceeds from all collections benefitting The Surfrider Foundation.
Before the fashion show begins, guests can head to the Avalon’s Spider Club, for the art exhibit and auction which will feature works by well-known industry artists, like Wolfgang Bloch and Chris Jordan, as well as world-renowned surf photographers. Each piece will be auctioned off on eBay and bidding will begin the evening of the event. Three limited-edition posters will also be available for sale at the event and online.
After the fashion show, the party begins with a rock concert by music sensations and fan-favorites MGMT, and DJ sounds by Steve Aoki, one of LA and NY’s hottest and most in-demand DJ’s. MGMT has quickly climbed the charts and is one of the most unique and celebrated sounds on the indie music scene today.
More information and tickets:
8pm doors open
9:30pm Fashion Show
10:15pm MGMT performs
11pm DJ Steve Aoki

Tickets can be purchased for $30 (General Admission) and $150 (VIP) at
ABOUT BILLABONG
Billabong produces active lifestyle, fashion-forward clothing, accessories and related products designed and distributed to a worldwide customer base. The products are developed in the authentic environment of the surf culture and sold primarily through surf and specialty retail boutiques. Billabong-branded products are tested and improved by the best board sport performers across the globe. Active enthusiasts in every department from marketing and sales, to design and merchandising, bring an unmatched authenticity and unique quality to both the innovative products and related events produced by the Billabong brand.
ABOUT DESIGN FOR HUMANITY
Design for Humanity is Billabong’s charitable division that seeks to generate funds from the sale of limited edition product to donate to environmental and humanitarian causes. DFH was created to allow Billabong the opportunity to best utilize our resources to empower, encourage, and promote awareness of various charities amongst the youth market and industry at large.
ABOUT THE SURFRIDER FOUNDATION
The Surfrider Foundation is a non-profit environmental organization dedicated to the protection and enjoyment of the world’s oceans, waves and beaches for all people, through conservation, activism, research and education. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 80 chapters worldwide. For more information visit
ABOUT MGMT
40 years after The Summer of Love (and 30 years after The Summer of Hate), MGMT is celebrating the grand re-opening of the third eye of the world with Oracular Spectacular, the duo’s much-anticipated first full-length album, an enigmatic and prophetic collection of hallucinatory sounds and hook-riddled pop tones for the new millennium. MGMT is: Andrew Vanwyngarden and Ben Goldwasser, two psychic pilgrims whose paths first intersected in the green pastures of Wesleyan University in Middletown, Connecticut, circa 2002. Following a brief hiatus from MGMT, Ben and Andrew reconnoitered in Brooklyn and began recording new songs for the sheer fun of it on an “Mbox computer set-up.” Those humble home sessions — at once Apollonian and Dionysian — lay the groundwork for what would become Oracular Spectacular. In 20 years, people will listen to these 30th generation MP3s and say, ‘I love that sound!’” MGMT invites you to open your mind to the multi-dimensional vibrating Technicolor.
Billabong USA

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Video: Tissot Revs Up Its Partnership With Brand Ambassador Danica Patrick

WEEHAWKEN, N.J., May 16 /PRNewswire/ — Premier Swiss watch brand Tissot is proud to announce the partnership renewal of its brand ambassador racing star Danica Patrick. She endeared herself to the world when she made history by becoming the first woman ever to win a race in the sport of U.S. open-wheeled racing by clinching her victory in the Japan 300. For the watchmaker, Danica Patrick has always been a champion. In 2005, Patrick became the first female U.S. “Ambassador” for Tissot. In anticipation of the Indy 500 and to pay homage to Danica, the watch company is proud to announce that it will sign a two year contract extension with the IndyCar(R) Series Star on Friday May 16, 2008 demonstrating both its pride and commitment to this empowering icon.
To view the Multimedia News Release, go to:
(Logo: )
IMS (Indianapolis Motor Speedway), home of the historic Indianapolis 500 will serve as a fitting backdrop for this unique occasion. Francois Thiebaud, President of Tissot Worldwide journeys to the United States from Switzerland to jointly sign the extension of the contact with Danica. At that time, he will personally present Danica with her new Tissot PRC 100 Limited Edition watch that bears her name. The watch includes 27 glittering diamonds on a mother-of-pearl dial. Partnering with Danica was a natural fit for the brand that shares the same values of precision, performance and pushing the limits. Danica’s personality and accomplishments compliment that of Tissot’s. She is the perfect muse for the Swiss watch brand’s collection which is a blend of sophistication, sport and style. Tissot also has had a strong link to the world of motorsports for decades.
“Danica is an exceptional race car driver, athlete and a fantastic role model for both men and women around the globe. We are happy and proud to have her represent our brand in addition to being an integral part of the Tissot family. Danica’s determination led to her historic first win and she fits perfectly with the brand’s values of innovation, quest for performance and stretching oneself to the limits. It is these common features that produce a truly successful collaboration between Danica and Tissot,” said Francois Thiebaud, President of Tissot Worldwide.
The relationship with Danica highlight’s Tissot products and the brand. The marketing campaign will continue to feature Danica’s image in all stores that carry Tissot products, print ads and billboards.
“Time is an important part of my world. Tissot and I share many of the same values. That is why my partnership with them has been so successful. I am thrilled to be continuing our collaboration and proud to be representing the brand that offers products that reflect me and my style,” said Danica Patrick.
The Tissot PRC 100 Danica Patrick Limited Edition watch will start selling this month at authorized Tissot retailers nationwide for $795.
Tissot, with its signature ‘Innovators by Tradition’, has been pioneering craftsmanship and innovation since its foundation in 1853. Today Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor. For over 154 years the company has had its home in the Swiss watch making town of Le Locle in the Jura mountains but now also has a presence in over 150 countries. The Tissot innovation leadership is enabled by the development of high-tech products, special materials and advanced functionality. With a broader, more versatile range of high-quality timepieces at an attractive price than any other Swiss watch brand, Tissot also expresses its commitment to making excellence accessible. As official timekeeper and partner of NASCAR(R), AFL, CBA, MotoGP and the World Championships of cycling, fencing and ice hockey, Tissot is committed to respecting tradition, underlining its core values of performance, precision and setting new standards. For more information: .

Tissot

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LEVIEV Announces the Opening of Two LEVIEV Stores in Dubai, United Arab Emirates

NEW YORK April 15 PRNewswire - LEVIEV the worlds most exclusive diamond jewelry brand named afterdiamantaire extraordinaire Lev Leviev announces the opening of two newLEVIEV stores in Dubai in 2008 One LEVIEV store will be a flagship boutique located in the mostprestigious section of the BURJ DUBAI Mall billed as the worlds biggestmall under the worlds tallest building the BURJ DUBAI Tower culminatingat approximately 2000 feet Construction of the store will begin in the4th quarter of 2008 when the mall is ready for tenants and inauguratedwhen the mall opens to the public The LEVIEV Dubai flagship will be afull-fledged LEVIEV store complete with elegant design elements that are aconstant throughout all LEVIEV boutiques a private salon and severalthousand carats of extraordinary diamonds The other will be a LEVIEV mini-boutique in the lobby of the new andexclusive ATLANTIS Hotel resort on the world-famous Jumeirah Palm Islandcurrently scheduled to open in September 2008 The LEVIEV boutique will beonly 300 sq ft but will have key attributes of the LEVIEV stores inLondon New York and Moscow and offer an extraordinary selection of diamondsgeared to the international clientele visiting the ATLANTIS resort The two stores come in addition to the LEVIEV shop-in-shop located atLEVANT Jewelers in the lobby of the prestigious Al-Qasr Hotel on MadinatJumeirah which opened on March 18th of 2008 For all its retail business inDubai LEVIEV has partnered with LEVANT Jewelers the dynamic local companyheaded by Chairman Arif Bin Khadra specializing in luxury retailLEVANT with its leadership under Arif Bin Khadra has demonstrated fromour very first exhibition several months ago that they were the savviestretailers in Dubai with a devoted following of local and internationaluber-luxury clientele says Thierry Chaunu President Chief OperatingOfficer of LEVIEV Dubai is a very exciting international destination andafter our openings in London New York and Moscow illustrates the appealthat the LEVIEV brand has with the most exclusive diamond connoisseurs in theworld Lev Leviev Chairman of LEVIEV notes that It is the next step for theevolution of our brand as Dubai is another epicenter of what we arewitnessing in the world today the demand for exceptional diamonds truemasterpieces of nature by the highest achievers and connoisseurs who travelthe planet In addition to the worlds finest one-of-a-kind diamond necklacesearrings rings brooches bracelets cufflinks and very special tiaras andrare colored stones the new shops will all offer clients in Dubai theopportunity to buy LEVIEVs newly launched collection of mens and womenswatches mens jewelry as well as a variety of precious colored gems pearlsand gold platinum pieces About LEVIEV LEVIEV the worlds most exclusive diamond jewelry brand controls someof the largest private mines in the world and is also the largest privatelyheld polisher and cutter of diamonds LEVIEV has exclusive access to some ofthe worlds most unique stones and offers the industrys most extraordinaryassortment of large rare and colored diamonds In addition to developing itsbusiness empire including flagships stores in New York London and MoscowLEVIEV is extremely active in supporting numerous charitable initiativesaround the world including the Carousel of Hope Ball and the ChildrensDiabetes FoundationLEVIEV

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Keep Your Hair in Check With the Goody StayPut (TM)

LONDON, April 10 /PRNewswire/ — - With Photo Today’s modern, active woman is always on the move. A survey ofover 100 consumers discovered that of the 50ACIORFIPROCENTE of women who exercise severaltimes a week, a shocking 74ACIORFIPROCENTE of them cut their workouts short because theirhair is in their way. This Sunday 13th April 2008 celebrates the London Marathon which is theshowcase event for the world’s best marathon runners. Goody, the world’sleading hair accessory brand, is committed to helping women stay active sofor those who are running the Marathon THE GOODY STAYPUT(TM) COLLECTION -active wear for your hair have the perfect solution for surviving the run andtheir selection of Goody StayPut(TM) Elastic, Goody StayPut(TM) Headbands,Goody StayPut(TM) Narrow Headbands will ensure that your focus is on yourperformance. All Goody StayPut(TM) accessories provide a secure hold thatprevents them from sliding out of the hair, but are gentle enough to removewithout snagging. These revolutionary hair accessories utilize apatent-pending rubber tread technology also know as StayPut Hold(TM). Thisinnovative elastic tread provides 52 ACIORFIPROCENTE more hold than traditional elastics -and is great for men’s too. http://www.goody.com Note to Editors: A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.Goody

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FUQI International, Inc. Announces Reporting Date for Fourth Quarter and Fiscal Year 2007 Financial Results

SHENZHEN, China, March 27 /Xinhua-PRNewswire-FirstCall/ — FUQI International, Inc. today announced that the Company will report its fourth quarter and fiscal year 2007 financial results on Friday March 28, 2008 before the market open. The Company will hold a conference call with senior management to discuss the financial results the same day at 8:30am ET.Listeners may access the call by dialing #913-312-0857. A replay of the call will be available after the call through April 4, 2008. Listeners may access the replay by #719-457-0820; passcode: 6035824.About FUQI InternationalBased in Shenzhen, China, FUQI International, Inc. is a leading designer of high quality precious metal jewelry in China, developing, promoting, and selling a broad range of products in the large and rapidly expanding Chinese luxury goods market.Safe Harbor StatementThis press release may include certain statements that are not descriptions of historical facts, but are forward-looking statements. Forward- looking statements can be identified by the use of forward-looking terminology such as ”will” ”believes”, ”expects” or similar expressions. These forward-looking statements may also include statements about our proposed discussions related to our business or growth strategy, which is subject to change. Such information is based upon expectations of our management that were reasonable when made but may prove to be incorrect.All of such assumptions are inherently subject to uncertainties and contingencies beyond our control and upon assumptions with respect to future business decisions, which are subject to change. We do not undertake to update the forward-looking statements contained in this press release. For a description of the risks and uncertainties that may cause actual results to differ from the forward-looking statements contained in this press release, see our most recent Annual Report filed with the Securities and Exchange Commission (SEC) on Form 10-K, and our subsequent SEC filings. Copies of filings made with the SEC are available through the SEC’s electronic data gathering analysis retrieval system (EDGAR) at . FUQI International, Inc.