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SANTA CLARA, Calif. and MONTREAL, July 29 /PRNewswire-FirstCall/ — McAfee, Inc. and MXI Security today announced that they will join forces to provide government organizations with secure, portable devices backed by enterprise risk management software. Together the companies will empower federal, state and local agencies with unparalleled portable security for their most sensitive data and technology systems.
McAfee will deliver the McAfee(R) Zero Footprint Bio device and the McAfee Encrypted Hard Disk to government customers. The McAfee devices are based on MXI Security’s Stealth MXP, the first-ever FIPS 140-2 Level 2 validated portable security device, and its Outbacker MXP hard disk device. Both companies will offer the public sector centrally controlled management software through McAfee Encrypted usb Manager and MXI Security’s ACCESS Enterprise software suite. The offerings combine the best of both companies’ industry-leading software and hardware, featuring today’s most advanced hard disk encryption, pre-boot authentication, data loss prevention, network intrusion prevention, portable encrypted mass storage, and mobility for digital credentials.
“The combination of McAfee and MXI Security brings together the most stringent security technology available to protect our nation’s most critical information and systems,” said Mike Carpenter, senior vice president of McAfee’s Public Sector. “As a trusted security advisor to the federal government, McAfee’s dedicated government sales force will deliver a combined security solution that fulfills government mandates for improved national security and mission-critical operations at home and abroad.”
“We are delighted to team with McAfee. This relationship complements MXI Security’s long-term commitment to developing and manufacturing the most advanced portable security hardware and software solutions available on the market,” said Julian Reusing, president, North America, MXI Security. “The combined product offering from our two entities provides the customer with state-of-the-art security solutions from the back office to the end point.”
McAfee is a select partner on the GSA SmartBUY Program for Data at Rest through the SafeBoot brand, which McAfee recently acquired. MXI Security provides enterprise-class devices that combine secure storage with corporate identity and access management services. The McAfee Encrypted usb is easy to manage and protected by strong multifactor biometric and password authentication, with 256-bit AES hardware based encryption.
The McAfee Encrypted usb is the only biometric device that holds a FIPS 140-2 validation certificate. It is in use by more than 150 government agencies and departments and companies worldwide.
About McAfee, Inc.
McAfee, Inc., headquartered in Santa Clara, California, is the world’s largest dedicated security technology company. It delivers proactive and proven solutions and services that secure systems and networks around the world, allowing users to browse and shop the Web securely. With its unmatched security expertise and commitment to innovation, McAfee empowers home users, businesses, the public sector and service providers by enabling them to comply with regulations, protect data, prevent disruptions, identify vulnerabilities and continuously monitor and improve their security.
McAfee and/or other noted McAfee related products contained herein are registered trademarks or trademarks of McAfee, Inc., and/or its affiliates in the US and/or other countries. McAfee Red in connection with security is distinctive of McAfee brand products. Any other non-McAfee related products, registered and/or unregistered trademarks contained herein is only by reference and are the sole property of their respective owners.(C) 2008 McAfee, Inc. All rights reserved.
About MXI Security
MXI Security, a division of Memory Experts International Inc., leads the way in providing superior managed portable security solutions designed to meet the highest security and privacy standards of even the most demanding customers.
MXI Security solutions combine the power of strong user authentication, digital identity and data encryption to protect access to sensitive information and systems.
Easy to manage and transparent to the end user, MXI Security solutions enable organizations to satisfy multiple security needs with a single device, facilitating greater mobility without compromising security.
For more information please visit
McAfee, Inc.; MXI Security

ATLANTA, July 25 /PRNewswire-USNewswire/ — The risk of potentially devastating tears to an important knee ligament may be reduced in female college soccer players by an alternative warm-up program that focuses on stretching, strengthening, and improving balance and movements, according to a CDC study published online this week in The American Journal of Sports Medicine. The program can be done without additional equipment or extensive training that other prevention programs may require.
Female athletes are at greater risk for anterior cruciate ligament (ACL) injuries, compared to males participating in similar activities. The gender difference becomes even greater for noncontact ACL injuries, which occur usually in stopping, turning, or landing from a jump as opposed to colliding with another player or something on the field like the goal post.
“This study shows tremendous promise for female collegiate soccer players, especially those with a history of ACL injuries,” said CDC’s Injury Center epidemiologist Julie Gilchrist, M.D., lead author of the study. “Enjoying sports is a great way to stay fit. And to stay healthy, we encourage coaches, athletic trainers, and athletes to consider adapting this program into their routine.”
The study explored the effectiveness of the Prevent Injury and Enhance Performance (PEP) program developed by the Santa Monica Orthopedic and Sports Medicine Research Foundation, Santa Monica, Calif. The Foundation conducts research to prevent musculoskeletal and neurologic injuries. The PEP program is designed to help teams prevent noncontact ACL injuries without a significant investment in equipment or time. The session includes warm-up, stretching, strengthening, and sport-specific agility exercises.
The study followed 61 women’s soccer teams with 1,435 players in Division I of the National Collegiate Athletic Association for a single season. Twenty-six teams were randomly assigned to use the program and 35 other teams served as a comparison group. Teams participating in the study came from many different regions, conferences and experienced a variety of competitive success.
Researchers noted that while the number of injuries reported in this study was small, the use of the PEP program was effective in reducing the risk of ACL injuries, and the program can be done during regular practice time and without special equipment.
Significant findings include:
* Athletes on teams using the PEP Program suffered no ACL injuries during practice, compared to six injuries among other teams.
* Among athletes with a history of ACL injury who used the program, none experienced noncontact ACL injuries, compared to four injuries among other players with a similar history.
* In the second half of the season, athletes using the PEP program reported no ACL injuries, while other athletes experienced five injuries.
While many teams may conduct various warm up and stretching exercises, the PEP program focuses on improving biomechanical techniques in jumping, stopping and turning to reduce ACL injuries.
“PEP was developed specifically to prevent serious knee injuries and their consequences,” said Dr. Bert Mandelbaum, director of the research foundation. “We recommend that teams use it as an alternative warm-up before training sessions. Putting PEP widely into practice, we hope, will continue to show reduced risk of ACL injury among soccer players.”
The study was made possible by additional support from the American Academy of Orthopedic Surgeons, American Orthopedic Society for Sports Medicine, International Federation of Football Associations, National Collegiate Athletic Association, and the Santa Monica Orthopedic and Sports Medicine Research Foundation.
For more information about CDC’s injury prevention efforts, please link to . For a copy of this study, please visit . To obtain a copy of the PEP program, go to .
EDITORS NOTE: This article is “in press” and posted online at
. The print publication date
of this study is August 2008.

Centers for Disease Control and Prevention

PARIS and NEW YORK, July 25 /PRNewswire/ — British Airways today announced that it has completed the purchase of French airline L’Avion, which will be integrated with British Airways’ new subsidiary OpenSkies. This agreement was initially announced on July 2, 2008. Full integration of L’Avion with OpenSkies is slated for early 2009.
OpenSkies recently launched daily flights between Paris Orly Airport and New York John F. Kennedy Airport. L’Avion operates two Boeing 757 aircraft between Paris Orly and Newark Airport. The combined airline will operate up to three daily flights between Paris Orly and the New York area using Boeing 757 aircraft.
“We are very pleased about the completion of this deal and excited to begin the integration process,” said Dale Moss, Managing Director of OpenSkies. “This is an ideal combination of two companies that share a focus on delivering an unparalleled experience on the transatlantic journey. With L’Avion providing increased access to Paris-Orly, greater scale and a deep and talented employee base — coupled with the backing of British Airways — we will present an even stronger and more vibrant competitive choice across the Atlantic.”
“Together, our combined companies will offer a compelling premium value proposition for travelers on the New York - Paris route,” said Marc Rochet, Chief Executive Officer of L’Avion. “Our two airlines are a natural fit, with a collective commitment to providing memorable customer service on each and every flight. We look forward to working closely with our OpenSkies colleagues as we continue to build a premier transatlantic airline.”
Upon integration of the two airlines, customers can expect to experience benefits that will further improve the Paris - New York offering, including an increased schedule and BA Executive Club privileges. OpenSkies and L’Avion currently operate a codeshare with L’Avion selling seats on OpenSkies flights.
About OpenSkies
OpenSkies is a premium transatlantic airline offering guests superior service, competitive fares and exceptional value. OpenSkies will initially fly between Paris - Orly Airport and New York - JFK Airport. Other European destinations being considered for the airline include Amsterdam, Brussels, Frankfurt and Milan. The airline will offer guests innovative features onboard, including lie-flat beds in business class, personal entertainment units with 50 hours of programming, and fresh and healthy meal service. Backed by British Airways, OpenSkies is the first airline created as a result of the Open Skies agreement, which allows airlines to fly between any U.S. and E.U. destination.
About L’Avion
L’Avion is the first French airline that offers all business class service at affordable prices to travelers. L’Avion operates two Boeing 757-200 with 90 Business Class seats only. L’Avion flies between Paris-Orly and New York- Newark twice daily, 5 times a week.
For more information: or call 1 (866)-692-6759.
OpenSkies

WASHINGTON, July 24 /PRNewswire-FirstCall/ — XM Satellite Radio Holdings Inc. announced today that its subsidiary, XM Satellite Radio Inc., priced an offering of $778.5 million of new senior notes. The notes, which were offered pursuant to Rule 144A and Regulation S under the Securities Act of 1933 (the “Securities Act”), will bear interest at an annual rate of 13%. The price to investors will be 89.93% of the principal amount of the notes for an effective yield of 16%. The company will receive gross proceeds of $700,105,050 from the sale of the notes before deducting the initial purchasers’ discounts and commissions and estimated offering expenses. The new notes will be guaranteed by XM Satellite Radio Holdings Inc. and certain subsidiaries.
The offering is part of a series of transactions to refinance certain debt of XM in connection with the pending merger with SIRIUS Satellite Radio Inc. The offering is structured in a manner that will permit it to be unwound if the merger is not consummated. The closing of the pending merger remains subject to the approval from the Federal Communications Commission and satisfaction of other applicable conditions.
The notes have not been registered under the Securities Act or any state securities laws and may not be offered or sold in the United States or to U.S. persons absent registration or an applicable exemption from the registration requirements. This press release shall not constitute an offer to sell or a solicitation of an offer to buy any securities, nor shall there be any sale of securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.
This communication contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements identified by words such as “anticipate,”"believe,”"plan,”"estimate,”"expect,”"intend,”"will,”"should,”"may,” or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of XM’s management and are not guarantees of future performance and involve risks and uncertainties, and actual results may differ materially from those contemplated by such forward-looking statements. Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio’s service, the Company’s dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.’s Form 8-K filed with the Securities and Exchange Commission on 7-21-08. Copies of the filing are available upon request from XM Radio’s Investor Relations Department. All programming subject to change.
XM Satellite Radio Holdings Inc.

BEIJING, July 24 /Xinhua-PRNewswire/ — Perfect World Co., Ltd. (”Perfect World” or the ”Company”), a leading online game developer and operator in China, today announced that it launches ”The Return of the Storm” expansion pack for ”Legend of Martial Arts” on July 24, 2008.
”Legend of Martial Arts,” a cartoon-style 3D MMORPG that was introduced in 2006, is adapted from a popular TV situation comedy ”My Own Swordsman,” which has the same Chinese name as ”Legend of Martial Arts.” With its unique features and comical tasks, the game has been popular with online game players and successfully licensed to eight countries and regions.
The new expansion pack contains a number of new features, including a ”Phantom Ship” map and related exclusive tasks. Additionally, existing armors will be upgraded and appear in a few brand new series. The expansion pack also includes an upgraded ”Reputation System,” a brand new ”Battleground System,” and a new ”Revitalization System,” to present better game experience to online game players.
”As one of our important products, ‘Legend of Martial Arts’ has been popular among online game players since its launch,” commented Mr. Michael Chi, Chairman and Chief Executive Officer of Perfect World. ”In the new expansion pack, we have added a variety of new features to this light-hearted game in order to bring more fun to online game players. I believe they will have a brand new game experience with ‘Legend of Martial Arts.”’
About Perfect World Co., Ltd. ( )
Perfect World Co., Ltd. is a leading online game developer and operator in China. Perfect World primarily develops three-dimensional (”3D”) online Games based on the proprietary Angelica 3D game engine and game development platform. The Company’s strong technology and creative game design capabilities, combined with extensive local knowledge and experience, enable it to frequently and rapidly introduce popular Games that are designed to cater to changing customer preferences and market trends in China. The Company’s current portfolio of self-developed online Games includes 3D massively multiplayer online role playing Games (”MMORPGs”): ”Perfect World,” ”Legend of Martial Arts,” ”Perfect World II,” ”Zhu Xian,” and ”Chi Bi;” and a 3D casual game: ”Hot Dance Party.” While most revenues are generated in China, the Company’s Games have been licensed to leading game operators in more than ten countries and regions. The Company plans to continue to explore new and innovative business models and remains deeply committed to maximizing shareholder value over time.
Safe Harbor Statements
This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as ”will,” ”expects,” ”future,” ”plans,” ”believes” and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, and changes of the regulatory environment in China. Further information regarding these and other risks is included in Perfect World’s filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. Perfect World does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.
For further information, please contact:

Perfect World Co., Ltd.
Vivien Wang
Investor Relations Officer
Tel: 86-10-5885-1813
Fax: 86-10-5885-6899
Email:

Christensen Investor Relations
Peter Homstad
Tel: 1-480-614-3026
Fax: 1-480-614-3033
Email:

Jung Chang
Tel: 852-2117-0861
Fax: 852-2117-0869
Email:
Perfect World Co., Ltd.

DOTHAN, Ala., July 23 /PRNewswire/ — Movie Gallery, Inc. (”Movie Gallery”) today announced that Lucinda (”Cindy”) M. Baier has been named Executive Vice President and Chief Financial Officer of Movie Gallery, effective July 28, 2008. Ms. Baier will report directly to C.J. (”Gabe”) Gabriel, Jr., the Company’s President and Chief Executive Officer.
Ms. Baier succeeds Thomas D. Johnson, Jr., who has served as the Company’s Chief Financial Officer since June 2006. Mr. Johnson, who joined Movie Gallery in April 2004, will be leaving the Company following a brief transition period.
Mr. Gabriel stated, “Cindy is an outstanding addition to our already strong team. Her broad range of financial, operational and strategic experience makes her the ideal candidate to lead our finance and accounting organization. Cindy shares our vision for the future direction of the Company and we are confident that she is well-suited to drive forward the important work already underway to enhance our financial performance.”
Mr. Gabriel added, “I want to thank Thomas for his significant contributions to the Company over the last four years. Thomas has been an invaluable member of our team and we wish him all the best in his future endeavors.”
Ms. Baier was most recently Senior Vice President and Chief Financial Officer of World Kitchen, LLC. She previously served as President and Chief Operating Officer of Whitehall Jewelers Inc., where she strengthened the Company’s overall financial and business management. Earlier in her career, at Sears, Roebuck and Co., Ms. Baier served in a variety of capacities, including General Manager for the company’s Credit and Financial Products business and Chief Financial Officer for Credit and Financial Products, with responsibilities ranging from managing the company’s strategic planning process to negotiating the sale of its Credit business. Ms. Baier, who is a certified public accountant, began her career at Arthur Andersen & Company. She received Bachelor’s and Master’s degrees in Accounting from Illinois State University.
About Movie Gallery
The Company is the second largest North American video rental company with approximately 3,300 stores located in all 50 U.S. states and Canada operating under the brands Movie Gallery, Hollywood Video and Game Crazy. Since Movie Gallery’s initial public offering in August 1994, the Company has grown from 97 stores to its present size through acquisitions and new store openings. For more information about the Company, please visit our website: .
Forward-looking Statements
This press release, as well as other statements made by Movie Gallery may contain forward-looking statements within the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, that reflect, when made, the Company’s current views with respect to current events and financial performance. Such forward-looking statements are and will be, as the case may be, subject to many risks, uncertainties and factors relating to the Company’s operations and business environment, which may cause the actual results of the Company to be materially different from any future results, express or implied, by such forward-looking statements. Factors that could cause actual results to differ materially from these forward-looking statements include, but are not limited to, the following: (i) the risks and uncertainties associated with the ability to successfully implement Movie Gallery’s Second Amended Plan of Reorganization, as confirmed; (ii) the ability of the Company to operate subject to the terms of the Company’s existing financing obligations; (iii) the direct or indirect effects on our business of our impaired credit; (iv) the ability of the Company to obtain and maintain normal terms with vendors and service providers; (v) the Company’s ability to maintain contracts and leases that are critical to its operations; (vi) the ability of the Company to execute its business plans and strategy, including the operational restructuring initially announced in 2007, and to do so in a timely fashion; (vii) the ability of the Company to attract, motivate and/or retain key executives and associates; (viii) general economic or business conditions affecting the video and game rental and sale industry (which is dependent on consumer spending), either nationally or regionally, being less favorable than expected; (ix) increased competition in the video and game rental and sale industry; and (x) effects of the application of laws or regulations, including changes in laws or regulations or the interpretation thereof. Other risk factors are listed from time to time in the Company’s Annual Report on Form 10-K for the year ended December 31, 2006 and subsequent reports filed with the Securities and Exchange Commission. Movie Gallery disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events and/or otherwise.
Movie Gallery, Inc.

HONESDALE, Pa., July 22 /PRNewswire/ — A new book gives young readers a rare look inside a lab that catches athletes who use blood boosters, steroids, and other banned drugs.
The Night Olympic Team is a good primer for everyone who writes about the use of performance-enhancing drugs. … The glossary alone is worth the price of the book, which seeks to inform kids about the mental, ethical, and physical perils of doping.
-Philip Hersh, Chicago Tribune
The Night Olympic Team: Fighting to Keep Drugs Out of the Games by Caroline Hatton tells the true story of scientists who worked through many nights to test athletes for banned drugs during the 2002 Olympic Games in Salt Lake City. Hatton was a member of the UCLA Olympic Laboratory headed by Dr. Don Catlin, a recognized leader in the science of detecting drugs in sports and a preeminent champion of drug-free sports.
Months before the 2002 Olympic Games in Salt Lake City began, the world learned of a new medicine called Aranesp(R) (NESP), which might be misused to enhance performance. The drug was so new that no one had developed a test to detect it. Catlin and his team adapted an existing test to detect the new drug, and they soon found NESP in urine samples from three Olympic cross-country skiers who had received a total of eight medals. The scientists then provided the evidence and expertise needed to award the medals to the rightful winners.
“I wanted to provide children with accessible information before they make decisions about doping, although unfortunately some of them are being doped by adults around them,” says Hatton. “I also wanted to reach into the future and address tomorrow’s thought leaders. Kids can grasp complex issues, have insights, and be highly idealistic. There are no kids’ books on this subject showing scientists in action.”
Through The Night Olympic Team, young readers discover the dangers of using banned performance-enhancing drugs and the science of drug testing. Sidebars, appendices, and a substantial glossary inform readers about various banned drugs and provide healthy, drug-free ways to enhance performance. The book makes a strong statement for fair play through drug-free competition.
The Night Olympic Team: Fighting to Keep Drugs Out of the Games
Boyds Mills Press
$17.95
ISBN: 978-1-59078-566-9

Boyds Mills Press

GREENDALE, Wis., July 21 /PRNewswire/ — Taste of Home, the world’s largest cooking magazine, celebrates the joy and comfort home cooks receive from cooking, caring, and sharing, making it America’s Recipe Box. Now, one of those recipes could strike gold in the magazine’s biggest contest ever: America’s Best Loved Recipe Contest. The contest has four categories to enter, with the winners in each category competing for the $25,000 grand prize. Readers and visitors to the Taste of Home Web site () will choose the ultimate Best Loved recipe next spring.
Taste of Home’s reader-submitted recipes capture the neighborly spirit of America’s pass-it-over-the-fence tradition. The magazine’s contests have become its most popular feature. Whether it’s lasagna (4,580 entries), cake (9,000 entries), or rhubarb (4,500 entries), the quality and quantity of the submissions speak to the readers’ passion for cooking
“Taste of Home has nourished America for 15 years. Our readers take great pride in their cooking and love to share their favorite recipes,” says Catherine Cassidy, editor-in-chief of Taste of Home. “We expect a huge response and think this contest will capture the very essence of home cooking in America.”
America’s Best Loved Recipe contest has four categories for submissions reflecting different lifestyles with winners in each category competing for the grand prize:
Classic - Tried and true family favorites
Light - Recipes that are lower in fat and calories
Time-Saver - Taste great but require less time or effort to cook
Serves 2 - Recipes that make the perfect amount for two

For America’s Best Loved Recipe Contest, Taste of Home editors will select the winners in each category, each of whom will win a selection of prizes, including an all-expenses paid trip for two to the Taste of Home headquarters. But for the first time in Taste of Home history, America will serve as the grand prize judges. The winning recipe receiving the most votes will be deemed America’s Best Loved Recipe.
To enter America’s Best Loved Recipe Contest:
Log on to or send your recipe and category choice to Taste of Home: America’s Best Loved Recipe Contest, 5400 S. 60th St., Greendale, WI 53129. Entries must be received by midnight CST on March 1, 2009. For complete rules visit .
Taste of Home is a leading multi-platform producer of information on food, cooking and entertaining, serving home cooks with engaging media that captures the joy and comfort received from food made with love. Taste of Home publishes four magazines (Taste of Home, Healthy Cooking, Simple and Delicious, and Cooking for 2), top-selling bookazines, newsstand specials, and popular cookbooks. Taste of Home is part of Food & Entertaining at the Reader’s Digest Association (RDA), which includes allrecipes.com and Every Day with Rachael Ray. More information about Taste of Home can be found at .
Taste of Home

PONTIAC, Mich., July 15 /PRNewswire/ — The 9th Annual Quake on the Lake to benefit the Rainbow Connection returns to shake up summertime fun with a big boost from sponsor, neighbor and boating enthusiast Tom Szott of Szott M-59 Chrysler Jeep in White Lake Township.
This year’s Inboard Hydroplane races will be held on Saturday, July 19th and Sunday, July 20th at the Pontiac Lake State Recreation Area in White Lake/Waterford Townships. Eighty of the nation’s top drivers in the sport will make massive waves, tons of noise and lots of fun on the Pontiac Lake on one of the fastest one-mile racecourses in the nation.
This year’s action has been expanded with the addition of the 10th Annual Malibu Open, the premier international water ski and wakeboard competition that attracts nearly 90 world-class athletes from the United States, Canada, Great Britain, Italy, Australia, New Zealand and Switzerland. The Malibu Open is returning to the U.S. at the Quake on the Lake after two years of competition in France.
“My family, our store employees and I all love boating,” Szott said. “This event takes family fun and boating to the extreme in a great recreational setting, and it supports a terrific organization.”
All proceeds from the event benefit the Rainbow Connection, a local non- profit charity which grants wishes to children with terminal or life threatening illnesses.
The race event has attracted record crowds of nearly 175,000 since 2000. In the last six years alone, 13 American Power Boat Association (APBA) records have been established on the challenging one-mile course in five different racing classes.
Festivities include vehicle displays along with the Flaming Pistons Classic Car Club showcasing classic vehicles of every make and model. Current Chrysler vehicles will be featured.
The T&C Federal Credit Union Family fun Zone also features great attractions for kids of all ages including Moonwalks, a rock-climbing wall, face painting and much more.
Sponsor and neighbor, Szott M-59 Chrysler Jeep, sits in the back yard of the race site at Pontiac Lake State Recreation Area.
“Oakland County has super summer festivities for the entire family, Quake on the Lake is the complete package for fun in the sun,” added Szott.
Admission is $8 for adults and $4 for children ages 5-12. Children five years and younger are free.
Information on Quake On The Lake is available from . Information on Tom Szott M-59 Chrysler Jeep can be found at or call (248) 889-8989.
Chrysler Jeep Superstores

LONDON, July 15 /PRNewswire/ — Celltick, the pioneer of mobile idle screen marketing solutions, today announces a new partnership with San Francisco-based Greystripe, the leading ad-supported mobile Games and applications distributor. The partnership will see the two companies team up to distribute advertising-funded Games for mobile devices through Celltick’s innovative LiveScreen(TM) Media platform.
LiveScreen(TM) Media broadcasts messages and teasers to the idle screen of mobile handsets, communicating with subscribers in a non-intrusive fashion, and turning the idle screen into a personal billboard through which advertisers and publishers can promote their content and products.
By integrating the LiveScreen(TM) Media platform into its existing business, Greystripe will be able to increase the advertising opportunities available to its partners, using LiveScreen(TM) Media’s targeted approach to ensure it communicates the right messages to the right customers. In addition, it will be able to offer its Games not only to its existing subscribers but also to all mobile users who have the LiveScreen(TM) Media application.
Greystripe’s innovative AdWRAP technology allows consumers to download free content via a series of ad-funded portals. As a result, it has become an expert in driving mass consumer adoption of mobile Games and applications. Game publishers working with Greystripe include Sega, Digital Chocolate, Vivendi Games Mobile and Hands-On Mobile.
Greystripe is largely funded by Steamboat Ventures, the venture capital firm affiliated with The Walt Disney Company.
Michael Chang, CEO of Greystripe, comments: “We continue to scale our distribution by partnering with leaders in mobile marketing like Celltick in order to provide the broadest reach for our brand advertisers. Working with Celltick creates a range of new marketing opportunities for our brands, which will be able to engage with a new user base in an accessible and non-intrusive fashion. Its targeted approach will increase not only the effectiveness of the adverts but also the value to the customers themselves.”
Stephen Dunford, Celltick’s CEO, adds: “This deal enables us to increase the value we offer to our operator partners and their subscribers by incorporating Greystripe’s gaming products into the existing range of ad-funded content available through LiveScreen(TM) Media. It also has a strategic value for us as a demonstration of Celltick’s role at the heart of the mobile marketing ecosystem, providing a medium through which all the players in the mobile marketing spectrum are able to benefit.”
About Greystripe
Greystripe is the world’s first and leading ad-supported mobile Games and applications distribution platform. Greystripe’s AdWRAP product suite enables: brand advertisers to communicate their brand message to a unique mobile audience; publishers to gain advertising revenue by serving ads through their games; and consumers to download high quality Games for free. The AdWRAP currently serves ads into more than 800 game titles from 110 publishers supporting over 1,400 handset models and iPhone. Greystripe reaches millions of mobile game players by powering over 80 AdWRAP Catalog distribution
partners and through GameJump.com its online and mobile web portal com ().
About Celltick
Celltick Technologies Ltd., the pioneer of Active Mobile Marketing, has introduced a new medium into the mobile space. Its flagship product, LiveScreen(TM) Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators.
Celltick cooperates with mobile operators to turn the mobile screen into a powerful revenue driver. The company has close relations with all network infrastructure companies, major SIM vendors, leading handset manufacturers and industry standard organisations, as well as global content providers and media agents.
Founded in 2000 and privately owned, Celltick is headquartered in the UK with offices in Russia, Singapore, India, Thailand and Brazil.
Celltick Press Contact: Dom Whitehurst and Eleanor Orebi Gann, Hotwire, 44(0)20-7608-2500
Celltick