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Elias Arts Announces CEO Martin Pazzani to Step Down in May
NEW YORK, April 30 /PRNewswire/ — - Transformed Music Production House into Diversified Music Company Elias Arts, http://www.eliasarts.com, the world’s most awarded commercialmusic, sound, and audio identity firm today announced that CEO Martin Pazzaniwill be stepping down in May to focus on company developmental ventures. According to Bill Luby, founding partner at Seaport Capital, the privateequity firm that has an investment in Elias Arts, “Martin led Elias Artsthrough a period of great transition in the music and the advertisingindustries, which demanded new perspectives and new ideas. He delivered that,and now the company is well positioned to capitalize on the constantlychanging market. We will continue to pursue those opportunities togethergoing forward.” Pazzani comments, “When I arrived in 2005, Elias Arts had beenbest-in-class for a long time. What we did was add capabilities andservices that built off that foundation and our staff’s innate ability tobring brands to life through music. I was brought here to execute athree-year plan to set the stage for the future by bringing in new talent,new thinking, and new skills, and to move us into new channels, and we’veaccomplished that. I’m now looking forward to helping with this next phase ofour plan.” During his tenure, Mr. Pazzani launched a number of new initiatives thathave transformed the lauded music house into a more comprehensive anddiversified music resource to service the new needs of its clients –something akin to a music agency — by: — Expanding the Audio Identity Group, an innovative practice that melds brand strategists and marketing pros with music producers and composers to create 360-degree strategic audio identity programs for major brands, — Pushing for a youth movement that brought major talents in to learn from founder Jonathan Elias and team, resulting in Elias Arts composers Nate Morgan and Kenny Segal winning the Boards Best New Composer Award in 2006 and 2007 respectively. — Opening Avenida Acceso, a sister company that specializes in urban/latino music and features famed composer/producer/performer andres Levin as Creative Director. — Initiating collaboration with The Sound Agency, a London-based audio company that is an innovator in retail and environmental soundscapes. — Creating a New Channels Group to extend Elias Arts expertise and presence into the music library, licensing, TV and film businesses.”It has been my great honor to work with Jonathan Elias and theincredible crews in Santa Monica and New York. Through all the change in themusic business in the last three years, the one constant is that the creativework from this company has remained at an incredibly high level,” addedPazzani. Jonathan Elias, Founder and Chief Creative Officer adds, “Martin broughta marketing and business savvy to Elias Arts that we had not had before. Wetransformed and reenergized the company while keeping what was unique andspecial about us, and still managed to grow by 12ACIORFIPROCENTE during 2007 in a downcategory. I’m looking forward to continued collaboration with him in thefuture on a number of projects.” Mr. Pazzani, a seasoned global executive expert in marketing, branding,and development, will keep an office at Elias Arts, consult on key clientprojects, oversee the company’s Dubai and Cannes initiatives, and beginworking with several firms exploring new developmental and investmentprojects with Elias Arts. About Elias Arts: For 27 years Elias Arts has used the emotional power of music and soundto launch, grow and reposition the most recognized brands and companiesaround the world. Elias has worked with well over 700 of the Fortune 1000companies and helped to turn numerous startups into everyday brand names.With offices in Santa Monica and New York, and a renowned roster of giftedcomposers, producers, and marketers, they are the maestros of using music asa powerful integrated marketing tool and brand builder. Elias Arts’ mission is to apply the powers of music and sound in uniqueand creative ways to build economic value for their clients and has embarkedon a plan to extend the powers of music and sound into new channels, newmediums, and new markets. They are the only music company to employ a staffof professional brand strategists and marketing gurus, who have devised aproprietary process that creates 360-degree Audio Identity systems — a wayof using music and sound across all consumer touch points to create brandharmony — and make marketing dollars more effective. With a music supervision department headed by KCRW’stastemaker-extraordinaire Nic Harcourt, a roster of Featured Artists thatincludes The Pixies’ Joey Santiago, and the talented in-house composersassembled and mentored by famed composer Jonathan Elias, Elias Arts is in aclass of its own. For additional information on Elias Arts, please seehttp://www.eliasarts.com/site020/pages01/news/EliasArtsNews.html. Contact for Elias Arts: Vivian H. Brooks, # 1-508-347-2368 Web site: http://www.eliasarts.com Elias Arts
